About

London based Senior UX/UI and branding designer with over sixteen years' experience.

After gaining an extensive experience in different areas of graphic design across various industries, I have decided to step into the world of digital products. During my latest contract, I have designed the whole lending system for a specialised mortgage lender 0 to 1.

I worked with both start-ups and global companies, and can take on a project from scratch or improve an existing one. I enjoy solving problems, simplifying product design and creating user-centric experiences.

Clients include: Bentley, Ferrero, Kinder, Kinder Surprise, Nutella, Tic-Tac, Raffaello, Vodafone, Sure (Rexona), Aquafresh, Electrolux, Carlsberg, Prudential, Sony, National Grid, Comic Relief.

Specialities:
• Creating concepts
• Developing Design Systems
• Low-fi and high-fi wireframes
• Prototyping
• Usability testing and analysis
• Setting up design processes
• Visual identity and branding (logo, brand guidelines...)
• Illustration and lettering

Personal skills:
• Concept-driven
• Efficient and reliable
• Strong attention to detail
• Excellent communication skills
• Resourceful
• Pragmatic and focused on delivering